Forbes

Accelerate Digital Transformation To Achieve Strategic HR

By Hugo Moreno

In today’s hyper-competitive global economy, an organization is only as innovative and successful as the talent it attracts and energizes. This accentuates the role of human resource executives, who are increasingly being called upon to serve as strategic partners to their businesses.

That’s a tall order, and to respond to these challenges, HR executives are looking to accelerate digitization to more effectively attract and retain needed talent, as well as to manage services and requirements in a more streamlined way. A recent Forbes Insights report, “How Digital Transformation Elevates Human Capital Management: Turning Talent Into a Strategic Business Force,” sponsored by Adobe, examines the issues involved.

For current and potential employees, the ability to manage their work lives through online services ensures higher levels of satisfaction and productivity. For HR and business leaders, modern HR, with its cloud-based tools, provides a more complete picture of the employment lifecycle and work practices of enterprises. Modern, fully digital HR will also help bring about a corporate culture that emphasizes talent management that adapts to changing markets and opportunities for the business. Digital HR has a huge productivity impact, as it frees up HR managers’ and professionals’ time, enabling them to focus on activities that are of more strategic value to their businesses.

To meet the challenges and opportunities presented by this new emerging environment, there are a number of transformations HR needs to undertake — from streamlining processes to becoming a strategic partner to the business. To act as a strategic advisor to the business is key, and modern HR technologies and practices will pave the way to elevating HR to this role.

Yet many HR organizations are still mired deep in manual processes. For HR departments, continued reliance on paper-based processes is fraught with risks, including reliance on paper forms, manual approvals, data rekeying and ink signatures. In the process, HR work can take days or even weeks — frustrating employees and candidates.

There is a productivity hit for HR departments and their companies as well, with the need to manage around delays in opening job requisitions, hiring, onboarding, benefits agreements and exit processes.

As modern HR significantly streamlines hiring and employment management processes, HR executives will have more time and resources for higher-level engagement with their businesses. HR staff will be able to more effectively and efficiently manage HR processes, while retaining a digital library of all transactions and agreements with candidates, employees, former employees, partners and contractors. Compliance, which has expanded into a large part of HR staff jobs, will be documented and verifiable in digital format.

HR staff will see their roles transform from document-routing coordinators to consulting partners to their businesses who can help develop, articulate and communicate corporate values. This in turn will boost the commitment and satisfaction of HR staff members with their jobs.

The ability to analyze and act on insights derived from data can help organizations better target employee needs, and to understand what is going on within the workforce at a close to real-time basis. For example, analytics platforms and tools that are part of digital HR solutions enable HR professionals to track employee trends and attitudes as they affect the organization.

Because it is Internet-based, digital HR is capable of reaching a global talent pool, and therefore provides greater exposure to attract the best candidates. In the process, digital HR practices — particularly online recruiting — also help demonstrate a positive corporate image to potential candidates.

Ultimately, digital HR makes it easier for prospects to approach the organization. An easy-to-access online engagement helps cement a satisfying relationship by making it easy for candidates to apply and accept offers. HR departments can also deliver PDF-based packages with e-signature capabilities that enable prospects to quickly and easily accept job offers, so they may begin contributing as soon as possible.

The range of digital HR solutions — from cloud services to e-signature technology — can start to have an immediate impact on productivity and corporate growth.

 

This article was written by Hugo Moreno from Forbes and was legally licensed through the NewsCred publisher network.