Information Management

Using big data to improve customer relations

By Anthony Coggine

May 4, 2017

It is common knowledge for companies today that harnessing the power of big data it essential for building a successful business model. The rapid growth of digital communities and automation in the workplace has led to major changes in the way that companies communicate with consumers.

From understanding market trends and fluctuations to segmenting consumer data to create more personalized marketing campaigns, big data has resulted in more sophisticated customer relations that have changed the way business interact with users on a day to day basis.

Build trust by staying competitive

When launching a new product or building up your business plans, companies need to be prepared for the inevitable ups and downs along the way if they are going to stay competitive. Keeping up with the competition doesn’t only mean that you are considered to be a more popular or successful brand, it also shows your customers that you are trustworthy:

● Data enables companies to find the optimal price that will be both desirable for consumers and competitive without going overboard, potentially causing potential consumers to look elsewhere.
● Utilizing big data’s expansive reach enables companies to analyze past trends in the market, such as seasonal fluctuations and adjust their finances accordingly.
● Understanding market trends enables you to recognize what your customers need, thus you can expand your product offers, providing package deals or promotions based on these needs.

Thanks to more advanced data analysis and the subsequent rise of professionals specializing in market research, e-marketers and sales teams are now better equipped to handle fluctuations in the market, which has, in turn, created a more ambitious business landscape.

Encourage customer loyalty through advanced marketing

Big data’s influence on the way that companies market products today has been revolutionary. Not only can e-tailers curate individual marketing campaigns by segmented target markets based on gender, age and location, they can also provide tailor-made recommendations based on these variables.

There are various ways that businesses can make meaningful suggestions, which encourage customer loyalty based on predictive modeling:

● Making the most of cluster analysis, which extracts groups that possess similar attributes, companies can create specific campaigns that can be marketed to each group depending on their location, age group and gender.
● Data exploration enables businesses to look at consumer behavior through the lens of past histories and statistics, thus translating this information into more personalized campaigns that could attract new customers.
● Implementing automated customer services, such as chat bots, can help businesses stay up to date on customer interactions and browsing history, which can then be transformed into customized messages and services.

Whether you are a small company or a large startup, making the most of the available data can help your business create more purposeful marketing campaigns that boost customer loyalty at any stage of development.

Boost brand awareness

Today, brand awareness is much more than just executing an eye-catching logo; it’s about telling a memorable story. Data enables companies to see what types of customer interactions reinforce positive communication. Advancements in technology, such as automated customer services and machine learning has led to more accurate and detailed market research, which have resulted in businesses increasing their customer loyalty.

Some of the ways that brand awareness can help to attract customers are:

● Consumer research can help companies to develop their brand to fit customer needs, increasing impact and generating awareness.
● Detailed market research enables companies to monitor consumer activity, which can be used to create customized offers that make memorable impressions on potential customers.
● A strong brand identity can result in more customer conversions, as it demonstrates confidence and professionalism, which engenders trust.

There’s no doubt that using data to construct your marketing campaigns and sales pitches is leading to more advanced techniques that increase revenue and customer loyalty.

Overall, utilizing big data complements our human ability to connect and build meaningful relationships. Companies today can utilize advanced data research to relate to their consumers, improving their services and long-term growth.

 

This article was written by Anthony Coggine from Information Management and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.